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The price of medicines is affected by shelf location

by:Hshelf     2021-03-03
A few days ago, the general public reported that pharmacies put more expensive medicines in a prominent place on the medicine shelves, while some medicines with similar effective ingredients but cheap medicines are placed on the bottom of the shelves. An industry insider believes that this is a common way of promotion in pharmacies, and citizens should buy medicines according to their own needs. Some people say that if you want to buy cheap medicines, you need to lower your waist to buy them. This is now many sellers will adopt this strategy. Some reporters have come to many pharmacies for testing. The clerk generally recommends the top drugs. Similarly, the top drugs are the most expensive. When the reporter asked the clerk if there were any cheaper medicines, the clerk would generally say, 'This medicine is effective and sells best.' When the reporter insisted on cheaper medicines, the clerk pointed to the bottom of the shelf and said, ' look by youself'. Subsequently, the reporter saw another brand of medicine at the bottom of the shelf, but the price was much lower. Comparing the instructions of the two medicines, the ingredients are similar and the weights are the same, but the prices are quite different. For this phenomenon, an industry insider believes that this is a common marketing method for pharmacies. The profit of selling drugs that are too low in price is not high. Therefore, for drugs with the same or similar active ingredients, salespeople generally recommend high-priced drugs, and generally put high-priced drugs in a prominent position. In fact, the price is not the only determinant of where a drug is placed on the shelf. I remind the general public that when you go to a pharmacy to buy drugs, don't just look at the price, thinking that the higher price is the best. In short, when purchasing drugs, you must carefully read the instructions or follow the doctor's advice, and only choose the right ones, not the expensive ones.
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