Epidemic raged, no one can be immune to maternal and child stores is no exception.
It is understood that during the most serious epidemic, the large area of maternal and infant stores can't normal business.
In addition, the inventory shortage, traffic scarce, new customer development, joint marketing difficulties has become the maternal and child stores when common problems.
Guangzhou from store
shelves manufacturers today is to explain the maternal and child well store dangerous 'machine'.
Through this very period of feeling, the attitude of the stores, how ability, service awareness is up with The Times, face the risk of complex contradictions have mercy, ability to get things completed, consumers feel real.
As the national epidemic situation is getting better and better, most of the country's maternal and child stores entity stores are also gradually return to work, such as that in the next few months, maternal and child stores consumer education on how to carry out 'zero'?
How to make consumer consumption patterns can't shop?
Now let's look at what point and maternal and child stores concern with?
Perfect customer data, rich clients portraits in recent years, influenced by online mall, cross-border shopping, offline traffic of maternal and child stores, to store rate in reducing mother-to-child become a headache problem.
The personage inside course of study thinks: '2 - in the future
3 months, due to the increased awareness of personal health, downward store traffic or to continue, and offline activities such as promotions, mother class effect will also be discounted.
'The outbreak control is mainly a community for residents, restricted by in and out of the village, village residents to organize a group buying staple food, vegetables, milk powder, diapers and other necessary living things of the case is not rare.
As community control relatively relaxed these days, such as community selling, convenient service point began to appear in our field of vision.
Based on the residents' shopping experience and experience, the maternal and child stores can consider to try community spell list, selling mode, such as in addition, with the help of this special period, maternal and child stores respectively according to different community to establish a group chat, plus WeChat consumers, and by using WeChat, one-on-one communication with customers, rich user portrait, perfecting the user data, arrangement of personnel management and service in different district, efforts and users can become 'acquaintances' are preparing to things.
With flexible coping is the key to improve distribution ability, improve the distribution system in terms of delivery, maternal and child stores mostly can realize 'instantaneous' arrive, this is jingdong, Tmall electric business platform.
During the prevention and control, logistics, many stores are taken out of contact door-to-door delivery services and out-of-pocket for consumer hair along abundant express way, with maternal and infant shop workers, said: 'now we're both online and offline mode at the same time, its traffic is less, we mainly adopt the method of shoppers distribution, general is to send within 5 km.
There is also a part of the personage inside course of study thinks, in the coming months, due to the effect of subsequent epidemic, when more people are choosing 'house' in the home, consciously reduce to anywhere there are a lot of people gather.
It is also in the coming months maternal and child stores guide should continue to improve distribution ability and service ability for one of the reasons.
Adjust the user needs some time ago, director unit of gold and silver lake in wuhan city hospital, Zhang Dingyu once said at the news conference, the new crown is actually a self-limited disease pneumonia.
As the name implies, is under no serious complications, disease after development to a certain degree, by regulating the body's own immune mechanism can control the illness and gradually recovered.
Wuhan outbreaks, let more people realize the importance of immunity, while the new virus from finding has been two months, can be the antidote to the virus has not been developed, the medical staff in treating patients with confirmed, has repeatedly stressed to conquer the virus is the key to their own immunity.
At present, there are many consumers to notice the immune milk powder, in the case of price, selling point right, believe the future will be more people see this as a baby's alternative milk powder.
About the outbreak of the effects of maternal and child stores, and changes will happen after, experts said: 'the maternal and child stores big, big in the direction of the trend will not change, only change is to accelerate online and offline maternal and infant shop to professional direction to change, such as for maternal and infant industry, it is a good thing.
'The outbreak for maternal and infant stores more is reversed transmission, accelerating from store toward the professional, service, product, team and the change of the online and offline integration, professional services for stores or will experience more deeply.
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