Small department stores, in the early stage of reform and opening up, helped countless people on the road to get rich, and even created business miracles like Ashin. Time has changed. When large supermarkets become more popular and online shopping is gradually accepted by people, small department stores will naturally be unable to continue their former glory. But for some ordinary people with less capital, operating a small department store is still one of the best ways to start a business. u003c/pu003e Ms. Wang runs a daily necessities wholesale store in Baohua Building Shopping Center, Dongmen. She came to Shenzhen from her hometown in Hubei in 1998. She initially worked in a shop selling beauty and hairdressing products. In 2000, she raised more than 30,000 yuan to open a shop in Baohua Building Shopping Center, bought a few simple convenience
store shelves, and entered Part of the goods, just started the entrepreneurial journey. Speaking of the business situation in the past few years, she recalled deeply: 'In 2003 and 2004, people had the strongest spending power and spent the most money, and my business was also the most prosperous, basically in stock. It can be sold, and the profit rate can reach 15% when the profit rate is highest. At that time, I hired four or five people in the store. It has gone downhill since 2005. Now the business is not good and the profit rate is only 5%-8%. We rely on our family to do it, and only one person was hired.' Mr. Li from Shandong, however, opened a small shop in the Huaqiangbei Carnival Foreign Trade Clothing Market and bought special convenience store shelves. He neither sells clothes. It does not sell shoes, but sells distinctive fashionable home accessories, such as storage baskets woven from aquatic plants and straw hats woven from sorghum stalks. These goods are purchased directly from manufacturers in Shandong, and are somewhat similar in style to IKEA in Sweden. According to Mr. Li, he invested 30,000 yuan to open this store in 2006. In the past few years, the business has been relatively smooth. Businessmen from Hong Kong, the Middle East and many domestic capital cities have come to him to buy goods, and the grass products have also been favored by the people of Shenzhen. welcome. Affected by the financial crisis, although customers did not decrease during the Spring Festival this year, people's desire to consume has dropped significantly. Since many of his products are suitable for use in spring and summer, he also expressed his intention to promote sales by appropriately reducing prices. According to the information interviewed by the reporter, the investment in opening a department store varies greatly. As far as the start-up fee is concerned, jewelry stores need about 50,000-100,000 yuan, daily necessities stores about 30,000-50,000 yuan, community convenience stores need about 10,000-20,000 yuan, and the funds required for street stalls can be controlled below 1,000 yuan. In any case, compared to manufacturing, processing, export and other industries with large investment and more procedures, opening a small department store is still a realistic and traditional way for many people to realize their entrepreneurial dreams and support their families.
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