Walks into a supermarket, use a line design, shelf height, arrange goods even in-store tonal, lighting and music will affect the final consumers shopping basket, how many goods.
Some consumers will find, if there is a period of time didn't go to a supermarket shopping, go to when they found the location of the supermarket
shelves.
Adjust the shelf, make customers in to search for the required items, are drawn to the other items at the same time also produces the feeling that find everything new and fresh to the change of the supermarket, in short, the supermarket shelf factory is pointed out that these details are for consumers better buy buy buy more.
The height 1, most goods conform to the same kind of goods in the supermarket in the 'flush with the line of sight of the highest price, the price of other position low' principle.
If the same type of goods, there is one supermarket own-brand products, then the group that parallel to the line of sight with consumer shelves is own brand position, the position is the most easy to consumers to buy gold position, and beside the own brand there must be other brands of the same goods, so, the price is be clear at a glance, own brand at a lower price will be preferred.
According to the viewing habits of the people and the convenience of taking and shelf space can be divided into, in the next three different grade.
The middle is gold position, most likely to be seen, and take in smart easy to give directions, poor under section position.
Supermarkets often occupies the most prominent gold position used to display the
supermarket shelves high-margin products, exclusive agency, or distribution of goods, a large quantity of high-profile shipment of goods, the top usually display need to recommend commodities, goods is usually lower sales cycle into recession.
2, shelf life of dairy products such as easy to rotten food put in accordance with 'the more the more production date put on the top' principle.
Customers tend to focus on whether the food in the warranty period, will not deliberately looking for production date back the latest food.
3, often in the form of promotion in the supermarket discount items to stimulate consumers to buy, some of them are discount directly, such as 8.
5 fold, 7 fold or membership price, some of them are buy one, get one free or buy 2 send wait.
These discount goods often found in yogurt, egg, grain and oil, such as daily necessities, the less the discount of vegetables and fruits, and cereals, oils and rice flour has a long shelf life, these discounts are also a lot of consumers will choose and buy goods.
But it is important to note that the discount goods shelf life pay special attention to, especially to buy give discount, usually given the goods more near the shelf life.
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