The number of enterprises to beset with the following problems: the pharmacy
shelves marketing to study how to exactly?
Chain enterprises how to collaborate with suppliers?
Suppliers in the pharmacy shelves what to play a role in the marketing process?
Headquarters resources and stores how to match?
Stores can launch the marketing of the pharmacy shelves alone?
Sales of stores closed ark can launch the marketing of the pharmacy shelves?
Problems like many, but for these question classification'll find two questions: one is the management problem, or organizational process problems, the second is technical problems.
Management problems can be addressed by organizational processes, let every link, every department, every person clear own orientation, which is responsible for the specific matters.
Marketing activities at its core is still the problem of management, marketing organization process is clear, is assurance of success of marketing activities.
Marketing process complete marketing activities, not only have the commodity organization, marketing planning and implementing tools to cooperate, you also need to pharmacy products, marketing, operation, tube, such as storage and transportation sector support, success is possible.
Every marketing activity, therefore, need the chain enterprises to formulate detailed process, to ensure that the marketing activities.
Drugstores to carry out any marketing activities, the first to study of multiple diseases in the quarter, to organize the goods according to the disease.
Such as the fall, can choose the goods as there are many: autumn dry, can choose with honey and autumn tea combination, and purge, cough of goods can effectively link;
Autumn children diarrhoea happens, can choose probiotics, antidiarrheal agent (
Montmorillonite powder)
Associated with antiviral goods;
Autumn cold happens, may choose to raise VC associated with cold resistance;
Autumn runfei, can choose runfei kind of scented tea,
Such as lily, osmanthus)
, Chinese medicine yinpian goods such as associated with cough goods effectively.
Determine the goods after, can find the goods from the production enterprises, the differentiation characteristics, require enterprises to provide the goods selling point, the combination of the taboo, etc and other items, work out marketing plans of shelf together with the production enterprise.
Scented tea goods such as the osmanthus tea, lilies, the effect of the commodities: lily,
Calming nerves, runfei cough)
;
Osmanthus tea (
Runfei cough phlegm and curing)
, can be associated with cough phlegm goods effectively.
When participating in belt shelves commodity and content of marketing activities to ensure that the then only the last item on the content -
—
To determine the drug
store shelves marketing forms and tools.
The so-called form is refers to the style of Chinese and western medicine cabinet marketing knowledge card, hand-drawn or color printing is POP, is a square or circular, posted or suspension?
Need door management department according to the pharmacy shelves size specifications to determine the optimal pattern.
Collaborative process drugstore shelves marketing is not a department, needs all departments work together, can play a maximum value.
The collaboration process (
Simplified)
Roughly as follows.
1.
Target drugstore shelves marketing specialist will closely cooperate with all departments, determine the goal, to formulate solutions, launch the marketing of the pharmacy shelves.
2.
Found that demand and at cooperation and research in multiple conditions and seasonal demand.
3.
Determine commodity in close coordination with the purchasing department, to choose the appropriate products and suppliers.
Require suppliers to provide product differentiation information, commodity information characteristics and courses.
4.
To determine the content in close coordination with the planning department, the editor shelf marketing content, forms and tools.
5.
Stores and landing door management department cooperation, make shelf marketing in stores really fall to the ground.
Pharmacy shelves what relevant article recommended a pharmacy cashier area layout style?
What are the material of the pharmacy pharmacy shelves at nus?
What are the conditions that must be met, drugstore that 5 points cannot be ignored
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