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The choice of shelves and the layout of the cosmetics store

by:Hshelf     2021-02-24
u003cpu003eThere are many shelves in any store now, and cosmetics stores are no exception. Cosmetics stores are mainly for female customers, so the requirements for the height of the shelves will be shorter, and the decoration of the shelves is required It will also be neater and more beautiful, and there will be some particular attention to the layout of the shelves in the store. The following article will take you to introduce it briefly. u003c/pu003eu003c/pu003eu003cpu003eFirst, the choice of shelves for cosmetics storesu003c/pu003eu003cpu003e1. Material:u003c/pu003eu003cpu003eMaterial is always the most important factor in absolute shelf quality, cast iron u003cSteelu003cSteel-wood combination, the specific choice of material still needs to be determined according to our own economic strength and the products sold. If the cosmetics are higher-end, use steel-wood combined shelves or wooden products shelves, if ordinary cosmetics use ordinary steel Material shelves will do. u003c/pu003eu003cpu003e2. Welding quality:u003c/pu003eu003cpu003eWelding quality is not only related to the appearance, but more importantly, it is related to the safety of the structure, so we should pay attention to the welding when choosing the shelf. The quality of welding can be seen at a glance. u003c/pu003eu003cpu003e3. Spray paint process:u003c/pu003eu003cpu003eGeneral cosmetic shelves require a higher spray paint process, and the appearance should not have obvious flaws, otherwise it will affect the grade of cosmetics. u003c/pu003eu003cpu003e4. Cost-effectiveness of cosmetics shelves:u003c/pu003eu003cpu003eSpeaking of the cost-effectiveness of cosmetics shelves, we also mentioned the material and height above. Generally, the height of cosmetics shelves should not be too high, 1.5 meters The left and right are fine, too high not only increases the cost, but also makes it difficult for consumers to get the goods. u003c/pu003eu003cpu003e5. Applicability of cosmetics shelves:u003c/pu003eu003cpu003eThe choice of cosmetics shelves cannot be answered by others. It must be solved according to their actual situation. Cosmetics are generally bought by girls, so choose cosmetic shelves. At that time, the colors and styles can't be too old-fashioned. In terms of color, warm colors are the main ones, and the shelves should be integrated with the overall decoration style of the store. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eSecond, the display pattern of cosmetics store shelvesu003c/pu003eu003cpu003eThe display of cosmetics shelves is directly related to the sales of the store, so it should not be careless. u003c/pu003eu003cpu003e1. The shop windows are often installed at the entrance of the store, so that pedestrians can clearly see the scene of customers choosing shopping such as trying cosmetics in the store from outside the store, creating a window effect and attracting the attention of passing pedestrians. u003c/pu003eu003cpu003e2. In the middle position, you can choose the shelves of cosmetics Nakajima, and the distance between the channels of the shelves should be properly grasped, so that customers can naturally move around the store. u003c/pu003eu003cpu003e3. Positioning, that is, the general display in the cosmetics store. Once it is arranged, the position of the cosmetics and the display surface are rarely changed. In addition to the change of the configuration table, There are very few changes. This kind of display is called a positioning display. In theory, every product has a fixed display area. u003c/pu003eu003cpu003e4. Distinguish the shelf into four directions, namely upper section, golden line, middle section and lower section. According to the actual situation, arrange the placement of cosmetics in each area. What others say is the opinions of others. Practice more by yourself, and finally summarize the best placement method for yourself. u003c/pu003eu003cpu003eThe above article is a brief introduction to the selection and placement of cosmetics store shelves. I hope that the above content can bring effective help to readers and friends. u003c/pu003e
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