The new retail convenience store development strategic thinking

Establish the platform can assign surface ( 应用程序) , build competitive line ( Product line) And cultivate the explosive point ( Partners) Hatch, and derive a new body ( The new economy) That is the core of new retail convenience stores strategic positioning. 1, face new environment comprehensive loot with the speeding up of the pace of life and the prevalence of 'the lazy economy', instant distribution market rapid growth has become a trend. In terms of business super home, capital ties, benchmarking demonstration effect, platform, business is qiangqiang jointly optimize supply chain and store operations. Home platform eliminates the convenience store the geographical advantages, expand the entity supermarket radiation radius, product quality, price, service, experience does not have advantage enterprises will accelerate elimination, convenience store business efficiency is imminent. 2, the new retail convenience store brand new positioning logic is the most core strategic positioning. But, compared with traditional positioning, a new positioning need to seriously consider, this is the enterprises in the network of positioning, professor Ming zeng called its representation in 'point - Line - Surface - 'The new location choice. Ecology is the core of the intelligent business concept, but ecological exactly? Professor Ming zeng believes that a business ecosystem is a collaborative network, is a complex online collaboration of multiple roles for the transcendence of the traditional supply chain management, is the platform and the combination of multiple species. Surface is platform. Platform by connecting different roles, make cooperation. Line is the platform of many product lines. For consumers, 'surface' is a variety of services and products of aggregators. Each point is service participants. The rise, creating new points, such as drivers, zhihu big V drops. The body is made up of fusion and surface expansion. In the expansion, if there is a strong foundation, will be derived, at the presence of the other individual. 3, the core is the 'dot - Line - Surface - 'At some point -' strategic thinking Line - Surface - 'Four co-prosperity and mutual benefit. Surface is one of the greatest value of line and point, contributed to cooperation. 'Line' with the points and the ability and the support, the traditional supply chain management system. When the points are connected to the point line, face also gradually flourished. Face, on the one hand, give point assignment can, on the other hand, surface and to have more business opportunities to the body, its potential to impact the traditional industry.