Shop experience knows, convenience store is decorated can not only consider the appearance, but also to consider the overall function is practical, the practical function and that it is through the supermarket convenience stores reasonable zoning.
So how to classify the reasonable?
For your detailed explanation: guangzhou Hshelf shelves manufacturers, according to the functional partition convenience store as a service industry, not only have the function of selling goods, should also have the function of the convenient service for the customers.
So we can according to customers' purchasing behavior of convenience stores can be divided into the following four areas: 1.
Plans to buy to buy: major exhibition planned consumer goods, such as daily necessities, grain and oil, etc.
2.
General purchase area: the main put customer normal buy goods: such as snacks, drinks, etc. ;
3.
Impulse buying area: the main put customer are prone to impulse buying behavior of commodities, such as candy, ice cream, etc;
4.
Convenience store cashier area: mainly to provide customers with the invoicing and consulting services, and appropriate selling small commodities, like chewing gum, toilet paper, small packaging products such as smoke wine can also be placed in this section.
Second, according to the characteristics of commodities type partition in the convenience store is concise and comprehensive, although quantity may not be good, and the big supermarket than not, but on the choice of species can also be as comprehensive as possible.
For the convenience of customers quickly find the target product, operator can be partitioned according to the commodity categories: 1.
Cashier area: mainly to provide customers with the invoicing service, incidentally, should choose those likely to stimulate customer consumption of goods on display.
2.
Deli area: convenience stores deli area and more connected to the checkout counter, so convenient service to provide customers with production and heating, such as the kanto cook breakfast, lunch, and etc.
3.
Snack area: is the main and the area with the biggest proportion, can display all kinds of food.
4.
Drinks area: this area is generally divided into two parts, part of a compatible with snack area, put some cold drinks.
The other part is in the air curtain cabinet used for cold drinks.
Including but not limited to, mineral water, beverages, beer, dairy products.
5.
Recreational area: large convenience stores will configure recreational area, suitable for Settings or convenience store window in the corner position, convenience of our customers rest consumption.
Third, to distinguish between sales heat according to 1.
Hot spots: after customers into the store is easy to see and must go through the area, try to display easy cause customers buy goods, such as promotional items or seasonal goods sell like hot cakes, etc.
2.
Neutral zone: customer easy to see but not must go through the area, should display some snacks, drinks, etc.
3.
Cold spot areas: customer is not easy to see, nor is it must go through the area.
Can display some customers need to actively look for goods, such as daily necessities.
There are a variety of partition method, but the ultimate goal is consistent, that is hope to be able to distinguish between reasonable convenience functions, thus promote customers to consume.
Relevant article recommended the supermarket convenience store shelves manufacturer direct manufacturers bring us any good manufacturer shelf for your explanation:
supermarket shelves kinds of division
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