【 Display 】 Do what secret need to master terminal vivid display?

At a carrefour supermarket in the north, a middle-aged man pushing a cart move back and forth between the shelves. A happy home with more than 100 cases of squeezed pile head made of coconut milk, particularly eye-catching. The man walked to the front of the pile head, stop for a few seconds later picked up two bottles into the shopping cart. As to the reason why he choose to buy, let a person possibly simpler: 'quite beautiful, arrives at hand is to buy some. 'Before that, his understanding of the coconut milk and don't have much, nor compare of all kinds of beverage, no preference. Vivid display of the charm, so unusual. The study found that consumers ( Especially the women) Buying behavior is unplanned spending more - — See product such as temporary decided to purchase, vivid can improve the effect of product display, stimulate consumer purchase intention. In other words, the stand or fall of goods on display is a last chance for product sales, only to attract customers attention goods will be sold out! Completes the terminal vivid, everywhere. So, what the secret need to master? Shelves gold, choose the right is for shelf display a choice: the same kind of goods in the same stores, the position of the shelf, will cause the great changes in sales. Shelves gold: 60 - 4000 px heads up, stretched out his hand, delivery rate of 50%; Location: px - 4000 4500 px, 750 px - 1500 px, delivery rate is 30%; Up and down side: more than 4500 px, 750 px below, delivery rate of 15%. Always stick to fixed display products, prevent from rivals. In addition, the walking direction of consumers in the stores, the vast majority of walking is a one-way, few people will be in a mall walking around in a channel. Most right, ordinary people a sense of direction more alert on the right hand of the goods, so the same channel, is often flow direction to the right of the shelf is better than the left. Number, more will impact the product display must have the sense of quantity to the interest of consumer, it is a good position if there is no certain amount, still can not meet the display effect. Product quantity, of course, not all products are stacked together, but to focus, focus on a particular item, then I do focus on display. More impact, the more item, display the better the results. Cutting box display rules, learn to gain on pile head and no fixed, special display cases, crates products according to the housing structure and trademark printing format reasonable cutting, general with positive trapezoidal profile control to the waist, under the full display of the product already, and simple box available for display. Cutting box display to clever use 'alongside'. Such as near the checkout counter or opposite, or area of freezer is consumer often stay in summer, but deliberately put near the 'gain', to improve the attention. Should display the main specifications, king pin brand product packaging should be positive to face customer, height is not too high or too low, easy to take. Heap box display rule, there is always a suitable for your heap box display, pay attention to the stability of the bottom, you can use the cross method, POP and product packaging shall be in the face of consumer, positive, high, easy to take. Island shaped floor display: located in the central, main passenger flow can be from four directions to get the product, in addition to the bottom layer of all cut case and to show the trademark. Trapezoid floor display: back against the wall, can get products from three sides, layer upon layer the indentation. Pyramid display: four square, on the big small, under a circle layers display; Of course, if you want to be vivid, innovation is necessary. The display of joy home squeezed coconut water, let a person shine at the moment. Special display, special effects. In addition, the supplement products should be followed by after forward, by the principle of down. Display the best for a product specification, and great packaging. The height of the pile head shall be taken to facilitate consumer take; To the heap must have obvious promotion information or price often identified; Must have company is surrounded around pile curtain or affix POP. Commodity display, business super, convenience store, supermarket shelves, store shelves, maternal and child store shelves, fresh fruits and vegetables storage shelves, the register of smoke wine, storage shelves END disclaimer: all are spinning, did not indicate the original works, aims to deliver more information, does not represent the public platform agree with their views and responsible for its authenticity. Such as content, copyright and other issues, please do not hesitate to contact us, we will promptly delete it.
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