u003c/pu003eu003cpu003eThe placement of goods on the convenience
store shelves seems to have no mystery, but in fact there are hidden rules. Secret 1: The shelf segment management data shows that the angle of the person's sight is 25° when moving up and down. Therefore, when the customer is 30 cm to 50 cm away from the shelf, he can clearly see the displayed goods on the 1st to 5th shelf. ; When a person’s sight moves laterally, the included angle is 50°. When customers select products at a distance of 30 cm to 50 cm from the shelf, they can only see the products displayed within a distance of 1 meter horizontally. Accordingly, the vertical display can make customers more clear at a glance. Shelves are usually divided into four major sections: upper section, 'golden sectionThe 'golden segment' and the middle segment, which attract customers the most, are the most promising positions for merchants. Generally, products with higher profits, private brands, exclusive agency products, and products that consumers buy more are placed in the 'golden segment' 'And the middle segment; while the products that are relatively cheap or enter the recession period are mostly placed at the bottom of the shelf; promotional items and new products are mostly concentrated in irregular promotional positions, and will be accompanied by some red or blue card prompts. While increasing consumer attention, it is easier to create good sales performance. Secret 2: The series of commodities are arranged vertically. At least 3 varieties are displayed in each grid of the shelf (the display of best-selling products can be less than 3 varieties), and the display volume of 11-12 varieties per square meter should be reached. Currently, the commonly used display shelves are 165 cm to 250 cm high and 90 cm to 200 cm long. The best display section of this type of shelf is the section between the upper section and the middle section. This section is called the display golden line. Take a shelf with a height of 165 cm as an example. The height of the gold display line is generally between 85 cm and 120 cm. It is usually located on the second and third floors of the shelf. It is the easiest to see with the eyes and the easiest to get the goods with the hands. The display location. Therefore, if it is a series of goods, the vertical display is most likely to attract consumers' attention, and the goods on the second and third floors of the shelf will also become the best-selling items of the series. Secret 3: Fresh food is placed inside. On the food shelf of a convenience store, the human eye looks at the past, and the first thing to see is the outermost product. The production date is often not the latest. The closer it is, the closer the production date is, and the 'fresher' it is. Survey data shows that when customers choose items, they are often more accustomed to picking up the goods from the outer layer, so that the outer layer products will be 'digested' faster and promote the sales of unsalable goods. According to the survey, this placement method can increase sales by about 20%. Secret 4: Pay attention to frequently adjusting shelves. If you haven't visited a convenience store for a period of time, you will find that the position of the shelf in the store has changed when you go again. From the perspective of shopping malls, long-term fixed shelves can easily lose customers' attention to other items and produce a sense of staleness. After the merchandise has been placed for a period of time, adjust the shelves so that customers will be attracted by other items when they are looking for the items they need, and at the same time they will have a refreshing feeling about the changes in the mall. Convenience stores should adjust their shelves every 3 to 5 months. Convenience store merchandise placement should consider the following factors: one is to promote the sales of slow-moving products, the other is to give priority to the products with the largest profit point, the third is to place similar products in a centralized manner to facilitate customers to shop, and the fourth is to arrange a reasonable space (some products Larger, some products are smaller, according to the size of the product, combined with the internal situation of the mall, unified layout), the fifth is customer shopping safety (for the hot-selling commodity area, such as daily necessities and food, adequate aisles should be reserved), the sixth is Consider the handling of goods when they are put on the shelves. For example, heavy goods should not be placed on the upper shelf of the shelf, which is not conducive to replenishment and withdrawal.
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