As incomes rise and the pursuit of high quality life, a very large market of imported goods, many entrepreneurs choose to do overseas goods buy on sb's behalf or in setting up a special import supermarkets, to create a considerable income for yourself.
But for the novice, how should do ability to successfully run a supermarket imports?
Because of the particularity of imported goods, to import the supermarket can't completely copy other community supermarket business model, if you don't understand business, don't try so hard, the Hshelf
shelves, small make up just to tell you about today supermarket how to import business can make a profit.
A, site selection, the correct one.
Choose close to upscale neighborhood: import supermarkets sell commodity prices on the high side, if open in the general community, is not in conformity with the most of the residents' consumption level.
But to live in upscale neighborhood residents income often higher, import supermarket open here compared with everyone's spending habits.
2.
Choose young people focus areas: older customers buy goods more practical, but young people prefer those packaging exquisite, unique function, or scarce goods, imports is catered to their curiosity, so will import the supermarket open in young people, is also a good choice.
1 second, choose the right goods.
Commodity structure to be reasonable: import the supermarket of the audience is generally narrower, in order to expand consumer groups, let more customers can afford, choose to receive the goods, will be a variety of tie-in sales price and various types of goods.
2.
Supply channels to formal: the procurement of imported goods is difficult, a is difficult to examine, the second is the high cost.
But even so it is important to ensure that the quality of the goods, otherwise will only be for the long-term management.
Three, 1 well decorated.
Door head to highlight 'imported' two words: although import supermarket is also a comprehensive supermarket, but because the goods are imported, so has the features of 'import specialize in', to head the door will be the feature show passers-by, to attract the target customers.
2.
Style highlight the 'quality' feeling: import supermarkets face most of the customers is the pursuit of high quality life, so packaging can be a little bit delicate high-grade, to meet you on the shopping environment and commodity packaging demanding aesthetic.
Fourth, 1 sales skills.
To identify new customer: the increasing rent and purchase cost, and fixed number of customers, it is easy to lose profitable supermarket balance, if you want to remain profitable, new customers will be good at mining, make the customer number also have corresponding growth.
2.
Old customer: to cultivate more loyal than new customers, old customers into the store consumption of guest unit price will be higher, but also need a clerk to struggle to sell goods, so if we can do a good job in the cultivation of the old customer supermarket management will get twice the result with half the effort.
Import a supermarket is different from ordinary life supermarket positioning, in the aspect of management also have more need to pay attention to detail, in order to make more appropriate operation programs.
Above is
supermarket shelves company to arrange import supermarket management guidelines, 4 o 'clock if you can do a good job, don't believe earnings.
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