There are more and more pharmacies in major, medium and small cities. In this strong market competition, if we want to survive, we must continue to innovate. First of all, we must consider the layout of pharmacy shelves, which has a strong The basic feature of the promotion and publicity function of the store is to regard the customer group entering the store as a consumption flow, and the store layout as a consumption channel connected by the entrance and exit. A reasonable store layout can make the consumption flow flow reasonably and promote the realization of sales. How to lay out the shelves of pharmacies: According to the practical experience of domestic retail pharmacies, the following four principles can be summarized: 1. The business area of u200bu200bpharmacies is large enough. General convenience chain pharmacies require at least 40 square meters of area; while establishing a certain-scale supermarket chain store, the area should be more than 100 square meters, so that the business area is spacious, the environment is clean, the counters and shelves are neat and reasonable, the signs are eye-catching, and the business , Office, living and other places are separated or isolated. 2. Strive to attract customers into the store. Use well-known and eye-catching brand store names and logos to attract customers' attention. You can also decorate the store doors with our most representative and credible honor and service promise cards to enhance customer trust and sense of security. 3. Allow customers to easily observe the medicines on display after entering the store and find the medicines they need as quickly as possible. This requires chain pharmacies, when dealing with the layout of the store, the display of commodities is scientific and standardized, the series classification is detailed, and the guide signs are eye-catching. 4. Try to extend the time that customers stay in the store. For example, reasonably set up newspaper columns and publicity columns in the store, the content may involve drug knowledge, new drug information, medication and health care methods, etc., and frequently change the content to keep the content in the column fresh. In this way, it is easy for customers to spend more time in the store inadvertently consulting and watching, and it is also easy to stimulate their desire to buy and realize sales or secondary sales. Even if the current sales cannot be realized, the customer’s impression of the store will be enhanced, which will have an impact on his future drug consumption. The core of the store layout is the design of customer flow lines, and a successful design can maximize the time that customers stay in the pharmacy. The customer flow line is the line that customers move after entering the pharmacy. Due to differences in age, gender, and personality, different customers have different routes of travel. Generally speaking, middle-aged and elderly people stay in pharmacies for a long time, often staying at prescription drugs such as cardio-cerebrovascular, rheumatism, etc., slowly read the instructions carefully and choose the medicines they need. The young and middle-aged people generally stay for a short period of time and like to buy some OTC drugs and drugs with strong advertising properties, such as kidney, weight loss, brain strengthening, and intelligence. After they enter the store, they want to see the medicine they need as soon as possible, and leave quickly after buying. The places where customers move more often are good for the promotion of medicines, and the places where they walk less are slow-sale areas. When opening shelves for display, avoid placing popular medicines in places where customers do not move around. At the same time, we must also consider the overall layout. The display of medicines in front of the store should be neat and beautiful, and the design of the flow line should be clearly classified, and customers can choose freely. The store design of chain pharmacies must first estimate the sales volume, and then determine the business area, number of shelves, and placement. The practice of planning the location before discharging the medicines and then estimating the sales volume is unfounded. The shelf company is a manufacturer of shelves, display racks, and display rack equipment that integrates production, sales and design. It makes full use of the aesthetics of the steel and wood combination to design a variety of drug
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