The checkout counter, just as its name implies, is the place where shop payment transactions.
Here, customers would happily pay pay, even joint buy some other goods, but it is also possible that sudden change of heart, go empty-handed.
For any pharmacy, important place is self-evident.
The cashier small
shelves last chance is the sale of goods, through displaying the convenience of our customers choose and buy, impulsive purchase of goods, to enhance the sales and gross profit.
Today'
Hshelf shelf 】
Small make up just to share the success of a pharmacy checkout the five design skills.
1, the position and size of the pharmacy checkout choice, the height of the counter must be in to the customers' confidence 'height at the same time, make them comfortable under the premise of the body to get the goods.
The counter height, it is better to a 900 mm high will give consumers a feeling of refuse, too low, and the counter design platform, the audience some joint sales of goods will become difficult to take.
On location choice generally some large chain pharmacies will set the cashier at the entrances to the shop near the wall, to facilitate customer payment.
2, 100% do recommend for pharmacy, if the cashier at the time of payment plus a sales promotion, recommend a suitable product to the customer, if necessary can recommend several goods, at the same time, employees should cooperate with each other, enhance customer confidence.
In this way, customers can not only see, but also can hear, and then move into action.
3, cashier small shelves are sold are displayed by making a small battery at the checkout counter reveal frame, the goods in accordance with the vertical display, on display in the register of the side position, so the cashier will no longer be a cashier function of a single original, but increased the function of the guest unit price.
4, choose suitable varieties prices in 10 yuan, best within 20 yuan.
Try to avoid water damaged goods type, oral liquid.
Can choose smaller seasonal product, generally speaking, such as summer chrysanthemum, wind, mosqulio repellent, mint and other categories of commodities, easy cause customer's consumption, can be displayed at the checkout counter, a few small layer board in the front of a recommended the success rate of these goods is much obvious.
5, the register back ark design behind the counter back on display some seasonal goods, for example, herbal tea products is put in the summer, winter put herba thesii, red jujube, walnut, etc, a lot of time waiting for customers to pay, nothing to see behind the counter and the surrounding, naturally observing the register back the ark of the goods, nature inspired the impulsive purchase customers.
Pharmacy checkout commodity phase selection principle: the volume of goods is not too big, do not choose fragile, liquid goods, such as glass products, bottles of honey, etc.
Commodity replaced periodically;
Food and non food should be displayed separately and should not be on the same shelf into columns;
In order to improve the overall gross margin, 70% on display shelves display non-food, 30% shelf display food;
The gross profit margin on goods need higher than the average gross margin products within;
Easily overlooked by customer's impulsive purchase of goods and commodities;
The same shelves of goods not too single, need to diversify.
Relevant article recommended from the shelf to the checkout counter, can't see the competitiveness of the cashier put skills, enhance location yields the cashier in design, 100% guest unit price!
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