Supermarkets, can impress customers complete consumer activity has three determinants: one is the appeal of the goods itself, the second is the attraction of price concessions, three is a salesman have kissed the blarney stone.
Today supermarket
shelves manufacturer 'Hshelf shelves' to summarize several supermarket salesman selling skills, helps you better in the supermarket sales promotion activity.
1.
To help customers to choose some customers in the face of the promoters, promote although have purchase intention, but the taste of feeling a new commodity, specifications, warranty, etc.
This is where the salesman of hesitation heart live customers, further to introduce their product information, to help them make up your mind.
2.
Make customers feel afraid can't buy '' people face more scarce, more difficult to get the goods, the more likely they were to say the more high value goods, want to buy.
The salesman can take advantage of this 'fear not' heart, to break the consumer line, clinch a deal to consumption.
Such as the customer said the promotion for interested only for 3 days, in the short term will not be so favorable.
3.
To persuade customers to try the supermarket sometimes in order to promote a new product and to do promotion, customers have not seen this product, or suspicious of brand, this time will be low key breached the customer know the product information of defects, let customers try or trial, or to persuade them to buy less, persuade customers try it achieved half of success.
4.
Strengthen customer purchase intention when customers have sales promotion commodity in the hands, or take the initiative to ask you for product information, shows that after customers a high interest, then took the opportunity of promoters of a more active to promote customer decision, such as to ask customer: do you need that kind of taste, I help you in your shopping cart.
5.
Ask type JieDa when there are thousands of customers promote the product consulting, and this kind of goods just out of stock or products not full-time, absolutely not directly answer 'no', but to ask the way next to the issue, to make the customer interested in similar products.
Such as the coffee did not have the original, salesman should answer: but now in the promotion of imported coffee, buy very cheap now, would you like to try it?
A successful promotion in addition to the commodity itself attractive and supermarket shopping atmosphere, the key factors or promoters promotional methods, passionate, fit, seize the customer psychological promotion gimmick, is one of the traditional Chinese medicine (TCM) factors promote customers generate impulse spending, so training supermarket promoters promotional techniques is also very important.
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As we have known for quite some time, the success of Hshelf in the future will depend greatly on our ability to strike a balance between valuable human insight and interaction with technology.
Hshelf Retail Solutions Co., Ltd. is a custom retail displays services company that creates custom store displays custom retail displays for custom store displays.Our services have brought great value to customers. Welcome to visit us at Hshelf Shop Shelving.
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