Now people see merit in the name of the product, is the fourth generation of stores.
Although the theme of fashion, concise tone is unchanged, but the amount of detail, through iterative optimization, not noticed has great changes have taken place in the osmosis.
The original island shelf height is 1.
7 meters, then fell to 1.
55 meters, finally fixed 1 for now.
5 meters.
Why have this kind of change?
Why the last one.
5 meters, not the other Numbers?
Why is gradually lowered, not a one-time dropped to 1.
5 meters?
As a young enterprise set up less than three years, merit goods to draw lessons from and absorbing the advantages of many international first-class enterprise and strengths, but it is not business blueprint for guidance.
Its rapid growth, it is based on the reality of the flexible adjustment, rather than the result of the design, thus formed the incremental innovation gene -
—
In trying to seek the best state, not importune once in place.
Merit goods shop area is usually in 200 square metre, up and down in 3 meters high, shelf height has become one of the major parameters of vision affect the external and internal space.
At first, for reasons of increased plateau effect, the height of the merit goods island shelf anchor in 1.
7 meters.
Merit goods to customers mainly to women, the average height of women in China to 1.
55 m.
Obviously, 1.
Shelf height more than 7 meters height of most female consumers, give them a real inconvenience, also led to an obvious result: shelf too high to make the upper space is limited, influence the air circulation, and the light, cause customer psychological depression, limited vision, lead to store rate is not high, and affect the shopping experience.
In order to solve this problem, Ye Guofu, miyake suitable organize multiple departments also a large number of arguments, integrated space, view, ping effect factors such as, lower shelf height.
After several rounds of adjustment, 1 was finally determined.
5 meters for balance -
—
Below this height, will result in the upper horizons too empty, low space utilization, a series of problems on the contrary.
Store space affects the overall look and feel and comfort level, its importance is self-evident.
Open shops are more likely to attract the attention of consumers, while low, narrow, narrow is the taboo shop decoration.
Of merit goods guangzhou Beijing road pedestrian street store 1 fully illustrates this point.
This shop is divided into two layers, a layer of store street, castle in the second floor as warehouse, utilization rate is low.
LOFT double-layer structure Ye Guofu wanted to make it, it is not difficult to do, but an objective drawbacks: limited to the original pattern, two layer height is only 4.
9 meters, minus the thickness of the middle floors, each floor height is over 2 m, it obviously can not meet the requirement of the product name to create space.
How to solve this problem?
Merit goods is:, he dug from the lower part of open up new space.
Later, this shop become a benchmark merit goods store decoration, Shanghai nanjing dong lu '1st shop' is a template for it.
Conventional stores engineering process is 'the
shelves first play began to decorate'.
Merit He Guangxiong, head of product engineering department, believed the merit goods, have no a man knows more than Ye Guofu shelves, 'he himself a foot out, small to each screws'.
Ye Guofu not only for shelf charting, also clearly guide shelf under each position of the screws, stud how put, how much space reserved.
Merit goods in Singapore lion city building in the same day, the end frame sunglasses on display in lean, if not careful observation is difficult to notice such details.
Ye Guofu discovered, by adjusting the buffer behind the screw, quickly adjust the Angle of the side frame.
Modern commercial competition is a comprehensive range of competition, the success or failure may only between the heart, not tolerate any sloppiness.
Under the guidance of Ye Guofu, merit product engineering department standardize, streamline tasks.
From the construction team approach to finally completed, shop decoration cycle compression to 3 weeks, the least only 18 days, is no more than 25 days, than the industry average speed for 1 week time.
The cashier is another important props need to consider many details.
The height of the register determines the movement range of the cashier, and then influence the speed of cashier.
Regular checkout is higher, the cashier need to raise arm, under the condition of large passenger flow, the repeated action of cashier, arm fatigue, slow down the speed of cashier.
Based on this finding, special order of merit goods the cashier, the cashier the mesa coincided with the cashier waist flush, as a result, accessible, and the cash register, relaxed and natural.
And 7 -
11 convenience stores, product name to create the checkout counter located at the entrance to a side, rather like uniqlo, located in shops inside the most.
There are many considerations: set the counter at the entrance, the shop assistant to store internal condition be clear at a glance;
Customers shopping went straight to the door after the completion of check-out, conforms to the dynamic line design, even need to line up, also won't cause congestion to interior space;
Through the window, the setting of check-out queues were passers-by to see, also can give people the impression that the 'business is good', attract more traffic.
Product name to create the counter at first is woodiness mesa, white paint, it is easy to wear off;
Later by toughened glass, the advantage is wear-resisting, but after a long time also can become flowers;
Finally to switch to artificial marble, are pure white, looks clean, concise fashion, in line with the overall style.
'It took one thousand, polishing once again is new, so as not to affect the store image.
Hshelf Retail Solutions Co., Ltd. will continue to build a corporate culture that respects and values the unique strengths and cultural differences of our associates, customers and community.
Visit Hshelf Retail Solutions Co., Ltd. in China for professional custom retail displays tips and qulity ensured . The company is a licensed, bonded, and insured provider with decades of experience. Make your enquiry, today.
These custom store displays custom retail displays are not only useful but also more cost effective than those traditional ones.
On top of making sure all our day-to-day operations are running smoothly, Hshelf Retail Solutions Co., Ltd. needs to ensure that we're keeping up with all the quality standards of custom retail displays.
