How does a stationery store use social software for marketing?

u003cpu003eu003c/pu003eu003cpu003eI have been making stationery for a very short time. It was roughly in May this year that my unit notified me to be responsible for the stationery. I purchased the stationery at the end of July, and it only took less than half a year. Although I studied with teachers in Wenjushe for a while, it was still a bit messy in practice. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eu003c/pu003eu003cpu003eIt just happened to meet the university flood, our shop is on the second floor, many students don’t know, after thinking about it, only through the WeChat public platform+' WeChat marketing of 'Circle of Friends'. We have also spent some time in attracting customers into the store. First, we cooperated with the movie theater and gave us the events at 12, 13 and 16:00 noon a few days before the start of school, and posted them on the WeChat platform to allow customers to forward their praises. , You can get a movie coupon when you get 9 likes, and you have accumulated more than 500 fans on the first day. We are a bookstore and we have discounts every year at the beginning of the school season. This time we did not have a discount. We did a buy-as-you-go activity. We bought 25 books and scanned the code to get 5 yuan stationery. The purpose is to let students try their best to buy books and stationery as one-stop shopping. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eAfter the number of people in the WeChat group grows, how to keep active is also a problem. What we adopted is to conduct regular 1 yuan start-up activities every week, which greatly activates the atmosphere in the group , Most things can be auctioned out higher than the purchase price. Since there is an atmosphere in the group, once there is an activity, everyone forwards it and actively participates, which saves a lot of things in advertising. u003c/pu003eu003cpu003eBecause we are a state-owned bookstore, salespersons are not very active in participating, and many tasks cannot be implemented well, such as precise drainage work, online guidance to offline activities, and after-sales service. not too good. u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eWeChat marketing is now more widespread, so how to make a friend who does not know you trust you, I think the following methods can be used:u003c/pu003e u003cpu003e1. Show your true self: More information on the stores, employees’ work conditions, company’s annual meeting, etc. on WeChat are a way for people to trust you. u003c/pu003eu003cpu003e2. Communicate more with customers: After working on WeChat and adding friends, you can often check friends' WeChat, establish WeChat groups, pay more attention and understanding to them, chat with them more, and establish a kind of friend relationship. u003c/pu003eu003cpu003e3. Online visibility: Through various activities, you can build your visibility online and offline. It is very important for the company to fulfill its promises online and offline. You cannot play word games. u003c/pu003eu003cpu003e4. Apply for a WeChat official account: To apply for a WeChat official account, the official account must have identity certification. For corporate customers, you can also use the company's certification, so the trust will be higher. u003c/pu003eu003cpu003e5. Link with other units and shops, and the membership card can be universal. Activities are carried out simultaneously. u003c/pu003eu003cpu003eu003c/pu003e