The so-called store ambience, is through the use of commodity display, props, publicity materials posted, to create a let people feast for the eyes and attract customers, promote sales promotion is a marketing strategy.
Store ambience is a process of integrating stores resources, does not belong to store decoration, hardware, such as improving category.
More emphasis on how to in the process of consumers to buy, through the use of a variety of display props, on the basis of the existing store decoration layout, presents the 'software' aspects of the service.
Sells lighting stores light brightness affect people on the inside of the store products be interested!
Product value different light refraction, properly adjust the stores lighting brightness contribute to the sales of products!
Bright eye place will always attract consumer's attention and interest!
According to the actual situation, the outside lighting (
Including store brand lighting, lighting, door of the outside light boxes, eaves lighting)
Should be 2 ~ 4 times of the service areas;
Entrance lighting (
Refers to the door entrance to the service areas of space lighting)
Should be 2 ~ 3 times of the service areas;
Kanban or special show should be 3 ~ 5 times of service areas.
Play the music sound is an effective way to create an atmosphere of stores, it also affects the consumer sentiment and the assistant work attitude.
Sound use of appropriate, attract customers attention to goods and guide customers to choose goods, create a special atmosphere, reduce noise.
Playing music including background music and the theme to broadcast two kinds, including background music playing time according to the type of music.
Such as the soft music can be a long time to play;
Pop songs are the best segmentation, avoid salesperson and the customer auditory fatigue.
In general, 9 ~ 10 in the morning, noon 12 ~ 14 points, half an hour before closing night, the three air concerts have very good effect.
Usually this time less customers, stores may appear relatively empty, good concert let stores instant warmth.
And if a pharmacy play their own music, pharmacy culture, such as service tenet, medicine knowledge spread to the customer, this will let the pharmacy services service the icing on the cake.
In addition, the store theme report also should be a long-term work, and to specify radio program in advance, in order to ensure the effect of radio.
Health of hygiene to keep markets, not only create a shopping environment to make the customer satisfied, more must be standardized by site staff good working habits, the ultimate goal is to improve the staff's cleaning and service forces, abolish careless, get into the habit of habit of all things seriously, obey the rules, maintain the store environment clean and tidy and clear the good habit, the habit of civilized manners.
Goods on display when customers step into a pharmacy, will pay attention to the context of pharmacy and layout first.
If the drugs are scattered, it will give a person a kind of messy feeling, will affect their buying experience.
Therefore, good products display and present should be able to attract customers attention, from the first vision well-run, seriously entertain guest impression with customers, making it to the pharmacy trust, and generate purchasing desire.
In addition, the display need to be able to convey information, stores management purpose.
For example, if the main counter in the first row display of all health care products, customers will think that this is a pharmacy with an emphasis on health care products sales.
And clear display, can improve the initiative of customers to buy drugs, in order to reduce the time of the customers ask, drugstore clerk answer, so as to shorten the transaction time
