Again small stores have their own cash register.
Zhihu on had the question, 'why the watsons generally set up inside the cashier?
”。
Many people think that the move is to prevent the door congestion and increase the walking distance.
But behind the simple and easy answer, but there is a deep principle.
As a shop assistant and customer communication last place, the importance of the register is self-evident.
The checkout where the setting and what to display products?
Small make up to tell you all today!
1.
Improve the level of the register appearance in the counter height design shoulds not be too high or too low.
According to the average height of Chinese people, more than 1.
1 meter of the register can cause 'refuse' to customers, and less than 1.
1 meter is not conducive to the customer with the cashier at the bottom of the goods, reduce commodity rate of joint and several.
In addition, the cleanliness level of the register directly determine the customer's desire, neatly, goods classification put, there are also try not to use the damaged goods.
2.
Prioritize all extending line, the function of the register should be extended line>> of cashier experience.
Had to go to the ikea for his 'labyrinth' use a line design is impressive, when you really step into the door of the ikea, you will be 'still line' guided through all corner silently, until go to the checkout counter, to the finish.
As customers to pay, cash register is a place where all customers buy the last stop, so a lot of stores will try to set the counter in the store inside, use a line to extend as far as possible the customer walk, make the customer can find more commodities and stay longer.
3.
Cashier function customers shopping in the most afraid of is long queues waiting for payment, pay the cashier experience is decided to customers are the important factors of whether the next time will store.
If set the cashier at the door, and stores the entrance, when paying customers is large, easy to cause entry crowded, unable to evacuate traffic, not only affect the rate of customers into the store, will also cause stress to want to pay for the customer.
As a shop assistant and customer communication last place, the cashier or commodity sales promotion, publicity center at the same time.
Not only can make good use of the cash register, maximum exposure store activities and key commodities, will also be able to guide the secondary consumption and repurchase of the customer.
4.
Experience in the layout of the store, the cashier area although small, but if used well, it brings and many sales opportunities.
According to the survey: during the period of waiting for the cashier, customer the most prone to impulse shopping.
What is goods for in near the checkout counter?
Preferably smaller seasonal products, small size means that can be conveniently take, and seasonal products will attract some was not going to buy customers, produce joint sales.
Of course, these products have their sales timing.
So here the goods often need to change, because a long time, customers can produce visual fatigue and burnout, consumption and the second is with the passage of time, the attractive goods are changing, too.
In Watson: wide on the register group is a brochure of all kinds of small commodities, a group of prominent after buy, attracted a group of beverage cooler near the, cashier before large line of white space, and, taking the
shelves of the cashier area, especially on those goods, all show the cashier area for the store of potential energy polymerization.
These practices of watsons, store doesn't have to copy to all, but some suitable marketing way can move to the inn in amplifier, small cash register, business was hidden.
Actual sales, there are a lot of practical sales strategy, all need to store staff diligently summarize and promote, amplification effects, so that the daily work about half the work the effect of The Times.
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