The cosmetic shelf display notice _ 【 Hshelf shelf 】

Cosmetics shelves display is directly related to the customer's purchase desire, as a French proverb says even the fruits and vegetables, also want to like a still life painting art is arranged. Because the aesthetic feeling of cosmetics shelves commodity can be lifted the customer's purchase desire. 1 - showcase, cosmetics shelves Plump customers into stores the most concerned about is goods, so will look to goods into the door, at this time, if the commodity full of beautiful things in eyes, is very rich, his spirit does it one brace up, have great enthusiasm. Virtually he can produce a kind of subconscious, the goods so much here, there must be suitable for me to buy. So shopping confidence, interest in shopping. On the contrary, if the court put trickle, shop is empty, is easily discouraged by the customer, he feels so few goods, seemed to have no choice. Once produce this kind of psychology, it is up to customers consume huge resistance. Therefore, commodities display article 1 basic requirements is put to fullness. In general store decoration and hardware facilities are complete, in the case of the design is not enough, even in a range of products, as long as the color, style, there are differences should be set out as far as possible, and a few small ornaments to cover appropriately, like flowers and plants, small handicraft, anyhow don't make store inside keep too big gap, can not give the customer an empty feeling, merchandise display advertising is the role of important role. Have a marketing experts said the commodity itself is advertising. We say, goods display is also a kind of advertising, is also a way to attract customers, in order to effectively attract customers, arrange goods must be full. Plump is not equal to congestion, of course, different category of goods have different request for full, this is should be pay attention to in the actual work. 2 - showcase, cosmetics shelves Demonstrate the beauty of the full goods products attracted the attention of the customer, then he want to know is what? Want to know is' how's this thing? 'that is the quality of the goods is good, appearance beautiful not beautiful, not suitable for him. Therefore, smart businessmen at this time on the goods on display are always show the beauty of the goods as fully as possible, including inner beauty and outer beauty - - - - - - - This is the second basic requirement of the goods on display. The so-called inner beauty is the commodity quality. As is known to all, the quality is the lifeline of merchandise image, the use of commodities on display to show the good quality, to set up the good product image. The so-called display goods physical beauty is using a variety of means to beautify the commodity, strengthened the physical beauty of the commodities, to arouse the desire to buy customers. Such as the lighting effects, the beautification effect that sunlight through the window, and so on. 3 - showcase, cosmetics shelves Build unique atmosphere of goods on display the third basic requirement is based on the combination of fine goods, build give a kind of warmth, or lively, or unique romantic atmosphere, eliminate the psychological distance customers and goods, to make customers for goods out of close, close, lovely feeling. 卖场内的商品也有语言通过别具匠心的陈列传达出一种无声的语言，它同样具有调动人的情绪、激发人的感情、催生人的欲望之作用。 Decoration perfect life interest will be high customer mood, let the customer walk into, produce lenovo for a future life, feel a kind of sweet atmosphere, positive emotions were easy to mobilize. Sales psychology tells us that many consumers to purchase a commodity is in the imagination psychological purchase action under the domination of. Imagine what? Imagine a variety of situations - after buy this commodity - - - - - - The reaction of the family, other people's evaluation, consumption brings to life in the process of change, and so on. Customers into the carefully decorated stores, to see those gorgeous, spacious and bright, probably it's moving. A proverb called 'love me, love my dog' metaphor to love someone and joint to people or things have relations with him. And call it the 'emotional joint reaction, shopping in a similar situation, customers build atmosphere impressed by commodity, a positive association, then joint for commodities also have affection, is prone to purchase desire. This can be called, unique atmosphere is built when merchandise display to achieve the purpose and mystery.
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