The location of the supermarket special strategy
supermarket shelves are put on the basis of: 1, promote unsalable products sales; 2, the biggest product priority to supermarket profit point put; 3, the same products centrally, convenience of our customers shopping; 4, reasonable space layout ( Some goods is bigger, some small goods, according to the size of the goods, in combination with the mall's internal situation, unified layout) ; 5, customer shopping safety ( Want to consider to fire safety, all kinds of easy chemicals react to put respectively, and ensure a safe distance. According to the goods sell like hot cakes for the area at the same time, such as daily necessities and food, want to set aside sufficient channels, ensure that does not appear crowded wounding incident) 6, considering the handling situation when goods shelves. Such as too heavy things, do not put in several layers of shelves, so bad for replenishment and shelves. 7, special partitions, in order to improve competitiveness. For example, the characteristics of this supermarket goods into district 8, easy to count alone. On the space allocation, the businessman design based on the principle of increasing traffic as far as possible, separate two area as far as possible to attract customers, arrange other areas between the two regions, such as the traditional bread products in fresh food and fast food consumption among such as milk. If a period of time didn't go to the supermarket to go, will find that the location of the supermarket shelves. From the point of view of the customer, commodity display relatively fixed, return to the supermarket, reduces the time to search for goods. But from a market perspective, long-term fixed supermarket shelves, easy to lose the customer to the attention of other items, and produce a feeling of old inflexible. So after a period of time is put in the commodity, adjust the shelf, make customers to search for the required items, are drawn to the other items at the same time, the change in stores have the feeling that find everything new and fresh. But the shelf displays change too frequently, can cause customers, think market lack of scientific management, chaos, and jars of psychology. So some supermarkets months change once, some is a change in a year. Why always vertical arrangement series goods? Are generally retail supermarket goods. Supermarket shelves each lattice display at least three varieties ( Best-selling products display can be less than 3 varieties) , every square metre to reach 11 to 12 varieties of display. Currently widely used display 165-250 cm tall, 90-200 cm long, the best display section is between the segment and middle grade, this paragraph is known as the gold line. Height is 165 cm of supermarket shelves, for example, the height of the display gold line generally between 85-120 cm, it is the second, third floor, is the most easy to see eyes, hands, the easiest way to get the goods display position. This position are commonly used to display high profit products, own-brand products, exclusive agent or distribution of goods. The other two paragraph a display, the top usually display need to recommend commodities, commodity is usually lower sales cycle into recession. Series of products are often longitudinally display. Due to the line of sight of people to move up and down when the Angle of 25 & deg; 。 Customers from the shelves of 30 to 50 cm distance, you can clearly see that 1 to 5 layer shelf display of goods. And when people line of sight lateral movement, the Angle is 50 & deg; , when customers from shelves 30 to 50 cm distance when choosing goods, see only the horizontal display merchandise within 1 meter distance. Two kinds of display and sales effect resulted from different, longitudinal display can make the customer be clear at a glance. Supermarket shelves put you also need to pay attention to the following three points: 1. In the use of the supermarket shelves, clean is essential. Only look neat and clean supermarket shelves in order to attract consumers. While ensure clean and tidy, supermarket shelves users should regularly conduct examination of the supermarket shelves, supermarket shelves use normal. 2. In general, the average human vision is from 110 to 120 degrees, the width of the visual range of 1. 5 m to 2 m, the perspective of shopping on foot in the shop to 60 degrees, the visual range is 1 m. So businessmen should combine the visual habit of consumers, in the use of supermarket shelves, to ensure the products on display surface, improve the probability of purchase. 3. General supermarket shelves, a total of five layer from above number 3, 4, 5 is one of the largest shelf sales, especially the layer 3 and consumers basic parallel to the line of sight, stretched out his hand, the convenience of consumers choose, is also the largest sales.guangzhou, shelf factory in pursuit of the professional spirit of endless, perfect and thoughtful pre-sale, after-sales service system, efforts to create a more ideal design for the customer the shelves series products.
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