2019 jingdong enlarge recruit: from 'open shelves' to 'total retail form' _' Hshelf shelf 】

Under the background of retail industry faces many challenges, as China's largest online supermarket, jingdong retail group tries to through the business model, business chain orientation in the future development direction and target user change: full retail forms means that consumers can form in any scenario trading - — Including electric business platform, social media and offline store, community center, intelligent hardware, etc. For jingdong, under various scenarios and formats to meet every need, at the same time to form a synergistic effect between the different scenarios, increase user viscosity. Frank xu lei said, between scenes and scenes in space and time interval are being broken, goods will also cover the goods, and services such as a variety of forms. Consumers buy not only products themselves, but also the service as well as to the platform, confidence in the brand. This makes jingdong son retail group in the aspect of the business chain from the 'commodity' to 'products + services'. China's food industry analysts by peng believes that jingdong to pursue the transition from open shelves to full in the form of retail, can be analysis from the Angle of the competition. Compared with competitors, for example, ali Tmall, taobao platform, jingdong is only a platform, therefore jingdong online drainage this aspect is relatively weaker than ali will some, therefore we need to explore more offline channels. In addition, the new demand from a consumer end this ways, reversed transmission industry jingdong to implement differentiation, it must put into online, offline to the retail as a center of gravity of the future, and produces a differentiated segmentation ali, formed its own unique, panoramic view. Retail of battle in the complicated environment both at home and abroad, in 2018 China's economy has realized the overall smooth operation and stability has come in. Nelson, the report said China's consumption trend index also revealed a steadily rising phenomenon, personal economic situation and the willingness to spend nearly three years have maintained a steady growth. In the field of consumer goods, consumer goods grew up whole, online as the main driving force. So far this year, the Chinese FMCG market overall sales year-on-year growth of 14 last year. 8%, among them, online sales growth of 34%, compared to the offline sales rose 7. 8%, the difference between 4 times, fully embodies the rapid growth of FMCG online market. In the context of consumption upgrade, how to serve the consumer demand change, improving consumer experience as the core, covering product development, supply chain management, sales contact, customer service, product iterative agile service system, will be electricity companies and product suppliers and service providers together to face the challenge. In July 2018, jingdong group chairman of the board and CEO liu published the article called 'the fourth retail revolution', which he referred to the nature of the retail is 'cost, efficiency and experience'. Is, therefore, jingdong and he aimed at the wide distribution, number of mom-and-pop stores, using the jingdong ability of supply chain and logistics distribution will help transform strong mom-and-pop stores. In the consumer market stress background, how to be launched in 2019 the battle of retail? Jingdong solution is - — User operations center was established, and the accumulation of huge amounts of high quality data is structured, through to the main contact user classification, carding and burial site, user characteristics of visualization, as well as the whole domain through touch. In today's society, consumption and technology under the interaction of the retail scene become ubiquitous, it is more the performance ability test channels. At present, whether in production, design, or optimizing the whole chain of logistics, based on technology and model innovation, jingdong have done well versed in business flow, logistics, cash flow and information flow, etc. Jingdong overruns by Beijing, Beijing chain and selection of three projects, to solve more efficient to send the best products to the most appropriate user problems, achieve precise touch for all channels. Overruns in Beijing as an example, the proprietary orders assigned to offline, Shared offline inventory, jingdong logistics and joint distribution, jingdong got home 1 hour to achieve the fastest delivery. There are about more than 180 wal-mart stores have the cooperation with jingdong launched Beijing overruns, in 2018 the global good things during the day, wal-mart stores sales rose by more than 300%. Product customization to explore, according to Nielsen data electricity + across channels has become the mainstream of modern channels, and comparison and members became the main factors influencing consumer channel choice. To this, the channel of intensive cultivation has become the primary concern of jingdong and other electric business platform. Retail scene in today's society, and the scenes of life, there will be no clear distinction between shopping behavior becomes more and more can happen at any place, therefore, unbounded retail is becoming a layout of the norm. Jingdong under various scenarios and formats also looking for every opportunity, meet every need of consumers, form a synergistic effect between the different scenarios, increase user viscosity. Nielsen data show that in 2019 the propensity to buy, consumers pay more attention to cost performance, the choice suits own, brand is no longer the only choice. From the point of consumption attitude, rational consumption era, quality become the main concern of consumers. And self-oriented consumption characteristics of the obvious, more and more people are willing to 'pay' for interest. 64% of users are willing to buy more expensive Z generation quality better beauty makeup products, 46% of the 90 after the mother are more willing to 'invest' movement.
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