How to manage a fresh supermarket in the community

Many supermarkets managers the most headaches is for fresh business, and that one of the most rare is the vegetable business. But yong hui, suguo supermarket fresh products can be popular, we might as well come from! A, rational shelf display and positioning of vegetables to operate many managers believe that vegetables for supermarket, its purpose is just to increase the supermarket business items and attract popularity, but 10% of the sales ratio and 17% gross margin (the amount of inventory Once worked for a chain of listed supermarket) Items is a lot of big category, cannot do. In addition, good fresh shelves display can promote sales. For supermarkets need to seize market share, sales is the most important, through the sales drive popularity, but also can not blindly negative margin or low-priced sales, also need to consider the whole vegetable department's costs, do it can make the best, don't make loss also, or you can make it less lost when also can win. Well, and reconcile the procurement vegetables, as a housewife will purchase goods, its quality, price and sales promotion is often the key point of decision supermarket vegetables quality, while the procurement and marketing as the basis of product quality, price and promotion. If you want to do the vegetables, therefore, must to do a good job of purchasing and marketing. In market including customer and commodity city, survey of customers we focus on customers for our reasonable Suggestions and customers want our stores to buy merchandise category. Purchase, is a summary of the result of the market, and supermarket management priority, screening and the reducing of the cost of purchasing item directly reflected in improving the quality of the goods, the price is on the decline, the increase of the profit space, which stores vegetables business is more competitive, therefore, must strengthen the management of vegetable commodity procurement. Three or orders, acceptance of the goods, sorting, loading control as a result of the vegetable harvest, distribution of low requirements of preservation of normative commodity attribute and itself is higher, a bit not note will increase the wear and tear, so for the order, the inspection, receiving, sorting, loading the job requirement is higher. In general, procurement planning is the premise of store sales and inventory situation, as well as the operation of the department for the future of commodity sales over a period of time to make accurate predictions. Too little stock will produce sales discontinuity, thereby causing loss to the out of stock, also influence consumers impression of supermarket; Overstocking leads to slow, takes up corporate liquidity, take up the display or location, subsequent refund, a replacement would increase the cost of commodity business. Relative to other supermarket business item, vegetables ( Especially the leaf vegetables) The properties of the more strict to the requirement of the order, in general do just best sales day purchase quantity, otherwise, you buy too little, not enough to sell; Purchase too much, in the short term to take up can not say, also because the inventory time increase the vegetable quality declined and the presentation, loss increase. In addition, through sorting, the item on the basis of quality and the presentation is divided into general and boutique two levels, respectively, on display. Such, stretch the line of commodity prices, not only facilitate the consumption level of customers to buy, at the same time, also reduces the customers in selecting is caused by the wear and tear. Four, seasonable, reasonable pricing in general, a longer life cycle vegetables such as ginkgo nut, sweet potato and so on room temperature storage cycle is long, not the quality reason we can any time within a few days to keep the same price. But for room temperature storage period for a day, such as cabbage, lettuce, pointed, etc. , in the same day as the quality and the presentation of lower pricing for 3 times ( 10 o 'clock in the morning, at 4 PM, 7 PM) Pricing, and even more. For leaf vegetables, can sell out the best in the day, the second day of the new procurement to sales, to ensure the quality and freshness of every morning, many supermarkets usually after 7 o 'clock in the evening will be treated as leafy vegetables to wash the goods is for this reason. Five, the display shelves display, sales of site management, is the best side to vegetables ( Fresh and clean) Show to the customer, to stimulate the customer's desire, to achieve the purpose of improve the turnover and sales volume. Imagine yourself to be a customer, buy in the supermarket found display very chaos - — Leaf vegetables, fruit, cross display at random, mesa is lost customers throw rotten leaves; Or poor quality - — Moisture and freshness is not enough, or vegetables with soil, and if you still have the idea of buying? So, good fresh shelves display can promote sales. Six, to ensure the rationality of the door and scheduling the supermarket management, outstanding is a 'and' word, can be understood as a cheap and convenient synthesis. Cheap is easy to understand, with the quality of the commodity prices are relatively cheap. Convenience, however, do we need to spend more time and energy to focus on, well. Any such a phenomenon is found a supermarket, often many customers not to buy goods or abandoned will choose good goods in stores, not because the goods are not satisfied with, is not good, more because these customers don't have the patience to wait for the supermarket side causes of time wait - — Guide service, weighing and pay for it.
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