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How to promote the supermarket shelf appeal?
by：Hshelf
2020-10-22
on supermarket shelves in the appeal, in fact is to refine their selling point. Products without selling point, or you also have some selling point others, that is to say there is no point. Good selling point is the best symbol to distinguish between similar products, especially the sole selling point.
a, what is the sole selling point
said from literal meaning, only selling point, you have no others.
a sole selling point, contains two types of element
1, the so-called competition degree is others have competitive sometimes selling point, you have, and to some extent is also better than competitors.
2, with degree of differentiation degree of differentiation is the core of the exclusive selling point core, have extremely strong identifiable degree
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