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The latest report: maternal and child supplies consumers trust entity shop more _ 【 Hshelf shelf 】

by：Hshelf 2020-07-05

Maternal and child supplies category, on-site experience offline channel is more welcome than electricity. The latest report shows that maternal and child supplies stores ( 90%) Supermarkets, hypermarkets/( 68%) And comprehensive online shopping platform ( 50%) The three are still buying. One entity stores and online shopping platform permeability are rising, and the big stores/supermarket permeability is decreased by 6%. The main reason for the shoppers to patronize stores is maternal and infant supplies category is complete, 64%) And the goods quality guaranteed ( 49%) , shoppers and hypermarket, supermarket, more higher education working women is about 30 years old. The study found that average shoppers bought 7. Eight categories. Among them, baby diapers, baby clothes and infant feeding products shoppers respectively by 80%, 74% and 71% of the top three permeability. Maternal and child stores can meet the demand of the maternal and infant supplies one-stop, category requirements. Hypermarket, supermarket is given priority to with diapers/diapers and products. In terms of promotion preferences, whatever the category, 'direct sale' are the most popular with shoppers forms of promotion. Therefore, grasps the shoppers in different channels to the category of requirements and buying habits, to break through in the competition.