Supermarket, become a shopping place, to the survival of modern city has a long history.
Now the intervention of electricity, let the entity supermarkets face more competition, marketing has becomes much more precise.
Once upon a time, when people into the newly opened the supermarket, meet the right one thing also dare not from the
shelves at the stroller, afraid to staff of blame;
Until now, people came to the other extreme: what all want to buy, buy more eat.
In Britain, there are statistics show that consumers will go into a supermarket per year on average 221 times, the result is too many opportunities to buy too many things, not to eat out.
But why do we buy so much I didn't need, also can eat the food?
To understand among them mystery, it is necessary to enter the supermarket business zone of the carefully planned marketing and see what the businessman throw money research method through the people's shopping psychology, let customers buy buy buy, buy.
A, supermarket shelves position of eggs in what position?
Why is that?
Next time when I went to the supermarket near your house, think.
Supermarket shelves of reasonable put can stimulate more purchase.
You had that experience?
When you wait in line with payment, sitting beside her chocolate bar seems to be in the sweet smile to wave at you?
Some supermarkets put candy snacks and magazines such as next to the checkout counter, stimulate the person can't help but want to buy.
Such a strategy to work with children, because their parent work are powerful.
Britain has a nationwide survey showed that 83% of parents in the checkout line was impending nuptials buy junk food, 75% of parents finally end were to surrender.
Second, the main food you go to the supermarket just to buy the green originally, when the result come out to buy full 5 a shopping bag.
Some supermarkets have mainly life food such as eggs, bread, rice, noodles, oil etc on this makes deep away from the entrance to the supermarket.
You go through a myriad of sales promotion commodity, withstand the temptation of buy buy buy and test.
In addition, the main food won't be put centrally.
Sometimes the eggs in an inconspicuous corner.
In order to find the egg you must cross the supermarket.
The longer you stay in the supermarket, which means more time to spend more money.
Three, cheap goods, the best position of the wide variety of food in the supermarket, there are always touched the hearts of promotion and sale.
Promotional goods and discounted goods are usually at the two ends of the shelves, because these positions are of the highest visibility.
In fact, we have conditioned reflex, head and tail position very habit in shelves see cheap things so that the possibility of buy things here than shelves buy thirty percent more likely to be the middle position.
Four, fresh fruit and vegetables, fresh fruit and vegetables are usually placed in the front of the supermarket.
It is not reasonable for consumers, because the fruit are easily damaged, not suitable to the bottom on the cart.
But to buy healthy food can make customers feel good, also can in their subsequent buy less healthy foods are more 'hand'.
Five, the shrewd pricing strategy we all love cheap things, there are cheap goods to buy at the thought of our brain and even can feel the pleasure.
From international consumer research company Kantar Wordpanel, according to data from the forty percent of British supermarket goods is the promotion price to sell, but consumers can really get a good price?
Common in the supermarket to buy one, get one free, buy two, get one free promotion law, whether we be affected?
Buy more food, eat out?
Buy one get one free cake unit price $2, 4 dollars to buy two, that's not cost-effective, it's arithmetic.
But if put the unit price in a three piece of cake, buy two 4 dollars, would look much more economical.
Jin theory two?
Supermarket commodities pricing by kilogram, according to the pricing, this let the consumer can't be clear at a glance to compare prices.
Net cost to attract the author: heard of retail items 'customer knowledge value' of the term (
The known value of goods)
?
。
They are customers often buy goods, the market price has also been known to customers, but the general customers remember only about 20 kinds of products.
These valuable products are usually sold at a loss, the purpose is to attract more customers purchasing other products does not overflow.
Six, the supermarket in order to let us to buy more good feeling, if supermarket in manipulating our feeling?
（
1)
Smell: the smell is usually leave a deep memory, also as a marketing tool.
In the supermarket, all kinds of taste can stimulate pleasant memories, also can stimulate impulse purchases.
Smell the smell of fresh bread in the supermarket, can let a person can't help but think of a bakery in France, the result you an impulse buy six French croissants.
（
2)
Vision: the Image caption all go to the supermarket to buy something, bought a lot of unplanned food as a result, is the experience of many people.
Put down the visual feast in the supermarket, sight is colourful food and promotion.
Premium products in the supermarket shelves, highly customer head-up shall prevail.
Children may be of lower on the shelf, breakfast cereals, while highly consistent with the child, which can make the child with the 'work' for parents to buy more.
The results showed that the eyes at the sight of a figure on the box, there is a connection between the brand and more can let a person feel, also will more attracted to the brand in many products.
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