Generally open commodity retail store knows that, traffic was big and crowded areas is the first choice of the shop.
But many people tend to choose the excellent geographical location, ignoring the store interiors and commodity display, led to store business is bad, loss of customers, the guest scarce phenomenon.
Guangzhou Hshelf
shelves manufacturers to explain the six big law of goods on display.
A, the principle of style for different brand retail stores will have its own brand positioning, shop decoration style to show the essence of the product.
Currently, more and more retail brands will be in their own counters to spend heavily to make product presentation and the theme of the high-quality goods display, in order to better reflect the features and selling point of their products, struck a chord with consumers.
Principle of 2, the use of space in the retail store counter always treasure land, no matter how hard it is the area of the commodity markets, generally is assigned to each shop several group shows the locations of the frame, not more than five square.
Store props also is commonly used to display: display shelf against the wall, leave unescorted double-sided display shelf, display rack, end several display rack, the checkout counter.
Tailored properties for their products has become one of the best ways to save and use of shop space.
Current market island stand in the height of 1.
35 meters, rely on the height of the wall display in 2.
2 meters in the majority.
Mentioned props, props, by the way when the design of a few key points: one is to safety;
2 it is to be practical, durable;
Three is to design simple, commodity exhibition display props too flowery easy to take the goods itself.
Three, concentration and the principle of classification display short, focus your goods display effect is to play a prominent theme, classification display is to put the product reasonable classification, convenient goods and customers find their own like commodities.
Specific commodity classification, at present the mainstream of the market approach is to use classification, combining function, raw materials and other differences, some big brands due to their very rich category, will be based on the principles of various classification to subdivided and display their products, strive to achieve better effect of 'eyeball'.
Four, the price is horizontal or vertical principles such as most of the shop goods, will set a POP or DM: this display of commodity price range in how many yuan between, or the display area of the goods in a few discount, etc. , convenient for consumers to your can afford to quickly find the product prices.
Five, follow the principle of customer habits when people look at things, there are many 'first left, then right' habit, combining human height, the general 'head-up can see, stretch one's hand can reach 90 cm to 150 cm in height of display is commodity of gold position, and in the strength of a certain product, put the goods on display) is visible.
The second is to put some liquidity strong portable convenience of our customers take goods in the corridor place, main goods displayed in high LiuTongChu, etc.
Again, that is, by contrast, a dynamic things more than a stationary one easy to attract the attention of customers.
All in all, including the design of display shelf, aisle width, lighting effects, the specifications of the price tickets and paste way as far as possible do human nature, such as, from the perspective of the details, to make the customer willing to close, walk into your store, happy shopping.
Six, the principle of color contrast of goods on display there are a lot of skills and principles, as shop sales personnel, must from time to time, beautification, innovation, commodity display, this is the secret by attracting customers.
Comprehensive above principles, although the goods quality is more important than location is good or bad, the stand or fall of location and is more important than show the size of the container, but the deductive sections for your products conform to display the personality of brand story, it is a good way to improve sales.
Concise atmospheric shelves counters, a good geographical position, the first-class products, a good display effect, coupled with good sales promotions specialist, will be for your brand add cent, attract more customers, to create greater value.
Hshelf Retail Solutions Co., Ltd. is deemed as one of the leading provider of custom retail displays products in China.
You get a wide variety of security, durability and manageability options across custom retail displays. Here’s a link of the brand Hshelf Shop Shelving.
Making a few technical tweaks to the way you structure and distribute custom retail displays could be the difference between an engaging, thought-provoking product and a perfunctory one.
