How can a mother and baby store achieve one million monthly sales? It is not a problem to make good use of explosive products

u003cpu003eu003c/pu003eBefore the topic starts, let me throw a question to all the maternal and child store owners: What is the best item in your store and what promotional activities have you done for it? u003c/pu003eu003cpu003eu003c/pu003e Here, let’s show you a piece of data. This is the data statistics of a brand and the joint rate of a single product by the Pindan Data Academy on 100 service maternal and child stores. The joint rate is less than three thousandths, and Watson's average single-product joint rate is 11.9%. u003c/pu003eWhy is the joint rate of hot-selling items in our maternal and child store is only one-thirtieth that of Watsons? u003c/pu003eThat's because we didn't make full use of the explosives! u003c/pu003eTwo functions of the hot style: attracting new customers and doing joint sales. u003cpu003eu003c/pu003eThe hot style is the necessary activities for joint sales: redemption, coupons, and price reduction. If your store's hot style is Kao diapers, You can increase joint sales through these three methods: u003c/pu003e1, add 59 yuan to redeem a baby bottle at the original price of 129 yuan;u003c/pu003e2, buy Kao diapers to get a 100 yuan couponu003c/pu003e3 , Buy XX brand goods, you can buy Kao diapers for 99 yuanu003c/pu003eu003cpu003eu003c/pu003ePay attention to the details of the event: redeem products should be placed in the most prominent position of the store, for example, Watsons will put all redeem products Behind the checkout counter; shopping guide should be guided more, customers can ask more when they check out, or when they see the customers who buy Kao enter the store, they can promote the activities they are doing in time? u003c/pu003eThis is to use the existing hot models to drive the sales of other products. It is necessary to clarify what the hot models are in the store, and it is clear that the hot models are used to drive the sales of other products. u003c/pu003eHow to attract new customers with hot money-viral marketing Another kind of hot money is to use existing customers of hot money to spread to more new customers. Viral marketing can be used. u003c/pu003eu003cpu003eu003c/pu003eTake Kao diapers as an example. The store can make a poster. The price of the Kao diaper coupon is 99 yuan per package. Customers in the store can forward the poster to the circle of friends and receive 58 yuan. The voucher is used to purchase the original price of 157 Kao diapers. u003c/pu003eThere are 7-10 mothers behind a customer. The maternity store does not actually pay the cost, but gives up the profit, allowing the customer to help you spread it, and let the user help you forward it with very direct appeal points. u003c/pu003eThe premise of the above two activities is to use your hot items for brand extension. For products that are not hot items, this model is invalid. u003c/pu003eOther popular must-have activities In addition to the above-mentioned Kao-like circulating goods, you can also use other products that cover a large number of members to allow customers to motivate people around them to consume. u003c/pu003eFor example, a member stored-value card can be recommended to apply for a card, and new and old customers can receive stored-value funds. For example, two new customers of baby swimming spa travel together, and one person is free. u003c/pu003eActivities that can't be done to attract hot money, a number of free activities, pure specials, step discounts and other future consumption activities of overdraft members, are all activities that can not be done to attract hot money. u003c/pu003eBefore doing the activity, the mother and baby shop owner must think clearly why he is doing this activity, push sales or do drainage, don’t be pushed away by the supplier, and don’t do the special price of a certain brand on the opposite mother and baby shop. You should do it before doing the activity. Figure out product positioning. u003c/pu003eThere is no purpose in doing promotional activities, and it is the most terrifying part of all links. u003c/pu003eu003cpu003eu003c/pu003e