News and information 丨 retail + service + experience, is the development direction of future physical maternal and child stores!

The transformation of the retail industry have entered the deep waters, purely by the age of commodity price difference to make money is in the past, how to do it to the user as the center, to restore 'people, goods, field', to promote the efficiency of retail and consumer service experience, is that all the retail practitioners continue to develop a long way. Under new retail, more people emphasize the use of big data, such as artificial intelligence technology to retail, lurching in the maternal and infant industry for nearly 30 years of kang Luo Nengcai founder, believed that retail + service + experience, is the core of future maternal and infant retail development. In maternal and infant industry by the 'global resources China opportunity, 2018 global conference' mother and baby, Luo Nengcai through years of maternal and infant retail experience and self's way of practice, the development direction of maternal and infant stores thinking practitioners interpret entities. Retail + service + experience stores or better meet consumers 'yard' problem, only in the retail goods more difficult, so we went to the service and experience two direction, retail + service + experience will be the future development direction of physical stores. Retail is the basic skill in physical stores. Goods, in more than 20 years we always adhere to the quality assurance, the price is reasonable, and exhibition, sales promotion, brand culture, etc. In terms of store location, we will try to choose near the maternity hospital. Now is not to draw a circle to determine the service radius, but can I park my car, half an hour to reach customers. At the same time, deng kang stores open in different scenarios, in order to better satisfy consumers. At present the department store shop, shopping center, a high-end supermarket stores, main business circle shops, convenience stores, Internet access shops have our shop. On the consumer orientation, health service is the high-end part of the consumers, more than 20 before I have been positioning is high-end, we go to all the way down. Kang is forever study consumers, consumers now 90, 95, after some more. Kang's service concept is executive, general manager support manager, team leader, manager, team leader support grassroots employees, eventually service consumers, we didn't use organization structure instead of the service concept, health management is flat, did not take too much of a hierarchy. In addition, reasonable planning, cultivating brand shop, brought us a lot of intangible value, consumers will trust you, after being satisfied of store brand quality and value will be recognized and spread. Return to nature in the most simple way to do retail maternal and child stores will be constantly changing, bring forth new content from the original pattern to better serve customers. With electricity competition, entity shop only improve service part, can live better. A one-to-one service in the future, more of a service is the most valuable. Happy is to make the baby at the same time, the experience of the scene, finally let father mother to stay and meet to the consumer, also our sales achievement. Our experience project contains the foetal hair pen hand print, photography, massage, swimming finals and try to eat, consumers to shop inside can provide milk to consumers, let consumers, according to the phase can have a bath to eat. Children have to eat but I can't eat, mom and dad we're thinking about the future can give them some, let them have more time to stay in the store. Our slogan is 'keep son children all-round, kang is on your side', deng kang to research customer forever, seeking truth from facts can do thing is to service consumers, community shops do not need to use big data, with emotions, memory, good customer service. Have a few questions for everyone to think: the brands/manufacturers, competition is at a low price to achieve? To online at a low price than the advantage, this advantage for how long? A low price to sell more and more, the price is more sell more lousy products, whether it is brand? When a without the brand value of the product in the online promotion, it will have how many consumers? It can also bring much traffic? Supplier is to overdraw the brand or the brand? As a provider or owner of the brand, supplier/brand how to think about your brand? In consumer markets of the future, how to develop brands like? If the brand tag removal, the product or brand? Without the brand value of the products, how to bring consumers the good experience? The last sentence, satisfy consumers, has been our constant motivation. （ This article source: new maternal and child stores) Statement: shops, by manuscript, images are used to serve the public, using learning exchanges, and prominently marked the article source, author, and source, if involves the copyright, please leave a message directly in this WeChat ID background, will be processed immediately. Bring shelves 丨 you professional stores image designer
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