Recently a lot of friends DMS small make up drugstore, said a pharmacy business is not good, pharmacy display what to do?
Indeed, sales of pharmacy and pharmacy
shelves display is closely linked, the reasonable use of pharmacy display technique, can promote the store sales.
Hshelf shelf below small make up, just for you to introduce, 6 points, the main points of the display slowly read on!
1, understand the magnet point theory, and the reasonable use of so-called magnet point theory, is a pharmacy internal generally has four important locations, including: the main corridor on both sides, the main export secondary channels on both sides of the corridor at the top, and pharmacy.
The four location is known as a magnet.
They are like a magnet, is one of the most attract customers view display, designing the store layout the merchandising magnet point and personalized display, can effectively improve pharmacy sales.
2, use of pharmacy shelves, trapezoidal display Hshelf shelves design drug
store shelves, for example, in a five-storey shelves, usually Hshelf shelves for its configuration layer board will be on the narrow under wide structure, and support DaXie placed all layer board.
The purpose of this design is in order to be able to form trapezoidal display, let the goods show in front of the customer.
Appropriate use of trapezoidal display, with appropriate lighting, can improve the commodity exposure and attractive.
3, the key points of drug classification is the basis of this, Hshelf shelves in the pharmacy display design, emphasized many times, here again, pharmacies must will be reasonable and scientific design, the classification of the stores and placing classified advertising brand in marked place, so that we can effectively enhance the customer's shopping efficiency.
4, the display can stimulate impulse buying relationship display, this is a retail store increase one important way of the sales of the commodity.
It can facilitate customer one-time buy neat related items, and drive the customers to buy the goods not in purchasing list, and improve sales.
5, don't ignore the effect of display props here display props, is refers to besides large Chen Chen listed items such as shelf display props, POP advertising, for example, roll up, light box advertising, handwritten billboards, promotional exhibition stand, etc.
In the daily promotion and holiday sales promotion, the props can rise to build store atmosphere, to provide customers with promotion information, etc.
6, rational utilization of gold on display every store has a golden location (
The promotion area)
And less popular corner, every shelf also have gold position (
80 -
130 cm high)
, make good use of the location, place the high-margin products, can greatly enhance the overall profit of the store.
Pharmacy shelves display to be rational, not just display goods but also have to be reasonable put according to the target population, the owner friends in the process of operating a pharmacy, only by constantly optimize the pharmacy shelves display, optimization of pharmacy commodity display, to make the turnover of the pharmacy progresses day by day!
Above is Hshelf shelves to six points of the display with the skills, to learn more design and pharmacy pharmacy display information, please contact Hshelf shelf ~
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