Business stationery shop to make money, this is a lot of people thought, there are three main reasons: 1, the operator, profit is too low;
2, stationery, loss is big, high operating costs;
More than 3, old stock, easy to cause pressure goods.
However, these are objective reasons, only from the subjective, can make money profits.
Stationery store in the way of business is fine, accurate, flexible, so specific to the stationery shop business, how to implement this at 3 o 'clock.
1, stationery store shelf products to 'fine' is to survive a stationery shop, the goods is more important, it determines the life and death of the store, if the distribution of the target consumer demand, the goods are not suitable for commercial circle position again good, promotional methods and fancy, business is not good.
Different areas in different business circle stationery shop, the choice of goods and configuration will be different, need according to consumer goods fine positioning, such as students and office workers are the main consumer groups, they are very picky about the quality of the goods and design, so, replenish onr's stock, in guarantee under the premise of novel styles, also to the quality to win.
Because stationery belongs to consumable often supplies, for consumers, will use every day, if the quality is not pass, will cause great influence to work and study.
If the stationery is near the office building, the investment is relatively larger, often will both middle and high class, items should be some more, and according to its USES subdivision good grades and prices of various kinds of stationery.
Stationery stationery store, like this store near the price may be all the stationery shop to sell higher, although our sales volume is not very big, but relatively profitable, because to store customer is generally near company and unit, they have come to consider when buying product the quality and appearance, but the price fall in the second.
Therefore, this type of store at the time of purchase is also targeted, for these two aspects is particularly exquisite texture and appearance.
2, the location of the stationery shop to do the 'precision' selection of the right of the meaning of business store locations without explanation, what matters is that for stationery shop, shop location what is a must?
Small make up that should pay attention to several aspects: can provide customers with comfortable rest assured site selection of the surrounding environment is to consider the front element.
When siting, observe the surrounding consumption ability, focuses on such as companies, administrative offices, schools, such as concentrated area, optimization goal is fashion department stores, stationery toy city, student supplies store.
These areas are generally environment, streets, neat, convenient transportation and complete business services supporting and not noisy, but focus a lot of fashion consumers, mostly young students or young parents, this kind of people to have strong consumer demand, basic belongs to the impulsive consumption, the pursuit of stationery design is also the pursuit of quality, they are the backbone of the stationery consumers.
According to the business circle size, reasonable planning area of shops, in this way can ensure better to make the visual display of the goods.
In general, do not need too wide style shop stores, two or three meters more appropriate, but want to have a certain depth.
Can on the decoration, style simple, but the shelf is set to be reasonable, give a person the sense you stroll, convenient shopping.
Don't squeeze too to make the customer even haven't room to swing a cat.
And shops have long-term operation conditions to the construction of brand.
3, stationery shop to 'flexible' promotions to flexible business -
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For stationery industry, loss is a big problems in cost control.
Because there have been new stationery, hit the market, a kind of stationery on the
shelves on not sell a week or two, can not sell anymore.
According to industry estimates, the industry now average pressure goods rate above 10%, and even control well, business is booming shop, attrition rate is about 2% ~ 3%.
High attrition rate depends on the industry must take effective means of promotion.
Scope of business to flexible --
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Further investigated the shop around people's consumption level, the demand for goods, then collocation according to the needs of different goods.
Shop near the school, for example, depends on the new cartoon stationery, greeting CARDS, alumni and so on to make money;
Near the middle school is to make money by copy of table tennis, badminton, and so on.
Hshelf Retail Solutions Co., Ltd. has various branches in different countries worldwide.
Hshelf Retail Solutions Co., Ltd. will make a healthy profit for its owners and provide a rewarding work environment for its employees.
Hshelf Retail Solutions Co., Ltd. believes that the average profitability will be sufficient.
