The baby products industry counts the three major minefields in the operation of maternal and child stores

u003cpu003eu003c/pu003eThe baby products industry is an industry where flowers and traps coexist, cheering and sighing together! Sister Shuang will tell you about the three minefields in the operation of maternal and child stores. u003c/pu003eMinefield 1: Feeling business management based on experienceu003c/pu003e Do not do statistics, blindly believe in experience and feelings, never record how many people come in, never count how many people come in without buying products, and never observe Competitor movements, never consider market trends, etc., never do research to invest, just as blindly as playing poker without looking at the cards. The most dangerous thing is this kind of shopkeeper, he cannot find the key to the problem. The satirical novelist Jonathan Swift once said that 'blindness can increase your courage because you cannot see the danger.' Each step must be contemplated and followed instead of blindly touching. The road to success is difficult, but failure is easy. u003c/pu003eMinefield 2: Membership management is about building consumer profiles and sending promotional information.u003c/pu003eMother and baby shops all know the importance of consumers' continued purchases. Today, in the mother and baby channel, everyone has begun to pay attention to members. Management and construction. However, most of the membership systems in the infant and child industry remain in the original state, that is, opening a card for old customers and sending out promotional information from time to time. u003c/pu003eAfter market visits and research, it is found that the membership cards of many baby and child stores are basically 'dead cards': many cards are issued, but the number of continuous purchases is limited; members have membership cards, but there are cards and no cards The 'treatment' enjoyed by the stores is consistent. u003c/pu003eOn the other hand, after building a membership system, everyone frequently sends promotional information to consumers, which keeps consumers' goodwill toward the store declining, which affects consumers' good shopping experience. u003c/pu003eMinefield 3: Marketing is a special promotionu003c/pu003e The operating characteristic of the mother and baby channel is simple operation. For example, in order to help the store to form a second purchase, the company plans an 'empty package' exchange event, but what will the actual implementation process at the store look like? It becomes the product outsourcing and removal, direct discount sales. u003c/pu003eIn order to increase the customer unit price of the store (that is, the average amount of goods purchased by each customer), companies have launched a purchase of this product as a gift. What will the store do? The store will also directly discount the price and turn it into one piece for special sales. u003c/pu003eThe reason given by the store is simple, that is, 'On-site cashing is more attractive to consumers.' u003c/pu003eWe cannot deny the reasons for the simple operation given by the store operator, nor can it deny the current profit and sales that the simple operation brings to the store, but the store has overlooked a problem, what is the original intention and purpose of the company planning store promotion activities ? How to guarantee the long-term operating margin of the store? Will simple and rude management and promotion methods affect the continuous operation and development of the store? u003c/pu003eSister Shuang reminds the shopkeepers that it’s not terrible to make mistakes when opening a maternity and baby shop. As long as you can draw lessons from it, it’s the key to progress. I hope investors can pay more attention to avoiding these misunderstandings, and provide help for the operation of your mother and baby store to reduce unnecessary losses. u003c/pu003eu003c/pu003e