The experience of the display of the shelf in the drugstore

We have been doing pharmacy shelves for many years, and we are still adept at pharmacy display. We have done a lot of research on the classification of different medicines according to different shelves. The following shelves will introduce to the bosses who invest in the pharmacy industry about our experience in the display of pharmacy shelves: Retail pharmacy industry store displays are roughly divided into: normal drug shelf display, abnormal drug shelf display, product marking and identification cards, and promotion Four parts of the poster. First of all, the normal drug shelf display of chain pharmacies follows the habits of customers. Customers are used to buying products from familiar locations. Customers purchase products based on the convenience of shopping. The sales on the shelves of normal pharmacies account for about 65%. Bad display is equivalent to visual Is out of stock. u003c/pu003e Normally, the display of products on the shelves of normal pharmacies includes the following factors: 1. Relevant display 2. Rich/textured display l In-depth display l Forward display l No space left on the shelf l Trademark/name facing forward Hidden content needs to be answered before you can browse 3. Product placement is stable and easy to take 4. Horizontal and vertical display l Small package, large package l Low price, medium price, high price l Light color, dark color (cold and warm color) 5. Breadth ( Multi-faceted) Display l Priority products l New products l Specially recommended/promotional products l Checkout area display We take 'priority product display' and 'checkout area display' as examples for specific explanations. Priority product display should pay more attention to multi-sided display, multiple display, From the eyes to the waist, the position close to the pedestrian passage, the position of the shelf terminal area, etc. In the checkout area, we often have to place impulsive purchases, low-priced products, small products, and small shelves/display boxes provided by manufacturers to make full use of them. u003c/pu003e Secondly, let’s talk about the display of abnormal drugstore shelves. Simply put, it is a temporary or temporary display, and most of the purchasing decisions are irrational. The special display of abnormal shelves includes the following factors: 1. Increase sales 2. Increase profits 3. New products or new packaging 4. Stimulate the purchase of multiple products, large packages, large quantities 5. Stimulate product trials and taste 6. Match products Special promotions 7. Attract customers and impulsive purchases. Special display types of abnormal drugstore shelves can be displayed in the following ways: 1. Hook 2. Small display rack (box)/display rack (box) 3. Hanging strip 4. Scattered Set display basket 5. Drugstore shelf terminal floor display rack 6. Stacking/cutting box display 7. Disc stacking display 8. Product centralized display in the promotion areau003c/pu003e Again, we will introduce product marking and identification cards. 1. Marking: l Square packaging: bottom right on the back l Round packaging: do not cover the product name, specifications and important instructions directly under the back. 2. General designation card l Large (long) type: multi-sided display, large, priority product l Small (short) type: single-sided display, small, general product 3. Special designation card l Computer production and printing l Use the box/instruction to cut and paste Production.u003c/pu003ePharmacy shelf
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