Many often went to the supermarket shopping consumers may pay attention to a phenomenon, that is often can't find what you want to goods, reason is that the shelves of goods like long legs often change position.
Why do supermarkets?
1.
Consumer's point of view the problem in fact, many American consumers on the (
The American version zhihu)
And Reddit (
The version of the end of the world)
Also asked, and they all point to the costco (
Costco)
。
A customer that it is a good idea to costco to do so is to want to let oneself more exercise, finally to find what you want.
Later someone through research, this is not speculation, but costco strategy.
There is an article points out that costco this approach, the biggest purpose is to let the consumer in the process of the supermarket see more goods, and then buy more.
2.
Manager's point of view a costco managers think that changing the location of the
supermarket shelves of goods can also increase the shopping experience, to customers to create the experience of a kind of treasure, and help them find don't usually see new products.
So, it seems to open the supermarket also is to have cultured very much, it is no wonder that small make up when I go to the supermarket to buy things often can not find what they want.
From the perspective of customers, product placement do not understand, so can reduce the time for the next time you shopping, but from the perspective of merchants, supermarket shelves fixed for a long time, easy to give customers a feeling of dull old, reduce commodity appeal.
So we can see that big supermarket every once in a while, will be slightly adjust the position of the goods to consumers a a new feeling.
Shelves position, of course, if frequent transformation, may let the consumer dazzling, once can't find the goods they want, can produce a kind of be agitated.
3.
Seasonal factors, generally speaking, large supermarket 2 to 6 months will change a little bit about the shelves of goods on display.
In addition, large supermarket goods because of the changing season on new products and old products will also change the commodity display position.
Small make up also once worked in a supermarket, the supermarket has a part of the goods supplier is pay the exhibition fee, then will be to promote the goods on the most popular, the most prominent and most easy to take place, on the supermarket shelf goods will change too.
In addition, if the supermarket at the feast to do some promotional activities, also can adjust the position of the goods on the shelves, hope a lot of sales of goods on marked place.
To sum up, so we will find that, go to the supermarket shopping, the location of the goods is always changing, like hide and seek with us.
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